For Alejandro & Mariana

100 Years of Latitude

Building generational wealth through ownership, not endorsement

Thank you for the conversation. What follows is a summary of the vision we shared, the proof points behind it, and the protections built into every layer of the structure. This is designed to last decades, not cycles. Built to last, meant to evolve.

Tini has spent 14 years building one of the most powerful cultural platforms in Latin America. This partnership is about converting that platform into something she owns - a skincare brand that carries her name, her identity, and her future. Argentina's own.

The Foundation

Ownership That Protects Her

  1. She never gives up majority
    Tini holds equity from day one, with the ability to grow her ownership stake over time based on activations she controls. The structure ensures she always retains the stronger position. We are custodians of her destiny, not controllers of it.
  2. Her own company, her own IP
    Tini operates through her own dedicated company (SubCo), legally separate and fully protected. The intellectual property belongs to her entity. If anything happens on our side, her brand, her name, and her assets remain hers. This is structured so that no one else can take what she has built.
  3. A one-year opt-out, always
    After the first year, Tini can walk away. Renewal is automatic only if she chooses to continue. She is never locked into something that does not feel right. Low risk, high protection, full control.
The Opportunity

From Endorsement Checks to Generational Wealth

Ambassador deals pay flat fees that stop when the contract ends. Ownership compounds. A skincare line that treats beauty the way a serious family treats a career: protected, cultivated, and built to last. Longevity is not preservation - it is continuity with renewal.

$2.7B+
Rare Beauty (Selena Gomez)
$1B
Rhode (Hailey Bieber, 3 yrs)
$1B
Casamigos (Clooney exit)
A pattern worth noting
In each of these cases, the founder's ownership stake generated more wealth than their entire prior career in entertainment combined. George Clooney's Casamigos payout exceeded his three-decade film career. Selena Gomez's Rare Beauty is now worth more than her combined music and acting earnings. Ownership is the path to generational wealth.
World-Class Manufacturing

Cosmax - The Best in the World

This is not a startup experiment. Cosmax is the world's largest beauty manufacturer, the company behind many of the most prestigious brands on earth.

Cosmax at a Glance
◆
$1.66 billion in revenue - a publicly traded global leader operating across 6 countries
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600+ scientists, 1,500 patents - the deepest R&D capability in beauty, producing 10.2 cosmetics per second
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Trusted by the biggest names - manufactures products for L'Oreal, Chanel, LVMH, Estee Lauder, and Rare Beauty (Selena Gomez)
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Korean skincare innovation - Korea overtook France as the world's top cosmetics exporter. Cosmax leads that movement with 2-3 month innovation cycles vs. 12 months for US and European competitors
Why Structure Matters

Lessons From Those Who Did It Differently

Not every celebrity beauty venture has gone well. The difference is almost always about ownership structure and partner quality.

What Happened The Lesson
Kylie Jenner / Coty - Sold 51% to Coty. Brand underperformed. She lost creative and operational control. Never give up majority. Our structure ensures Tini always holds the stronger position.
Ariana Grande / Forma Brands - r.e.m. beauty nearly collapsed when parent company Forma (Morphe) went bankrupt. Tini's SubCo is legally separate. If anything happens to any partner, her company and IP are fully protected.
Lady Gaga / Haus Labs - Launched as Amazon exclusive. Failed. Had to rebuild from scratch. Our model is direct-to-consumer and fan-driven, with no dependency on any single retailer.
The ones who got it right
Selena Gomez kept majority ownership of Rare Beauty. Hailey Bieber built Rhode to a $1B exit in three years. Rihanna's Fenty Beauty redefined the industry. In every success story, the founder retained meaningful ownership and creative control. That is exactly how this is designed.
The Market

Latin America Is Wide Open

No Latin American female artist currently owns a premium skincare brand. The category is entirely unoccupied. Beauty as ritual, culture passed down. A face that evolves without losing identity.

Argentina
A ~$6B beauty market
Argentina's beauty and personal care market represents enormous domestic potential, and ANMAT reform (effective January 2026) has made it significantly easier to launch and register new products.
LatAm White Space
No competition in skincare
Shakira took haircare. Anitta has fragrance collaborations. No one owns skincare. Tini would be the first LatAm female artist to own a premium skincare brand. Argentina's own on the global stage.
Category Advantage
Skincare builds compounding value
Unlike fashion (trend-dependent) or alcohol (fleeting), skincare is the beauty category with the highest customer loyalty and recurring revenue. Customers come back monthly, not seasonally. It is designed to grow with her for decades, not one album cycle. The companion piece to her history.

Custodians of Her Destiny

We understand that what matters most is protecting your daughter's future. Every element of this structure has been designed with that as the first principle. She owns her company. She owns her IP. She can walk away at any time. She never gives up majority.

This is not about extracting value from Tini's name. It is about building something permanent alongside her, something that reflects Argentine identity while leveraging the best manufacturing capability in the world. Wellness bespoke to the family roots. A role model for Argentine girls. Write her own destiny - destini. From Buenos Aires to the world, for 100 Years of Latitude.

"The endorsement makes you famous. The equity makes you wealthy."
The difference between lending a name and owning a brand

Toward a Second Conversation