Transparency Document
Most celebrity brand deals are negotiated in the dark. We publish our template so your team knows the shape of the deal before the first call. Every number below is an illustrative range, not an offer — final terms depend on category, scope, and market — but the structure is the structure. Forward this to your business manager.
| Holder | Range | Notes |
|---|---|---|
| Artist (via artist's own entity) | Majority — typically 55–70% | Founder-class equity. The brand is the artist's asset; it compounds and transfers to heirs. |
| StarPower / operating partner | 20–35% | Earned through build and operation, vesting against delivery milestones — not granted up front. |
| Reserved (key operators / future capital) | 5–15% | Option pool and headroom for a strategic round, sized at formation. |
| Artist side | StarPower side |
|---|---|
| Name & likeness license to the brand (scoped, revocable on defined defaults) · creative direction hours (defined per phase) · launch amplification on owned channels | Formulation & product development with tier-1 Korean ODMs · brand identity · regulatory & compliance per market · manufacturing & QC · distribution and retail path (LatAm anchor, US second) · capital architecture & entity setup |
| Component | Range | Notes |
|---|---|---|
| Build fee (program cost) | $15K–$25K (micro-launch, single hero SKU) · $150K+ (full anchor program) | Covers formulation, packaging, first production run, launch. Not a profit center — it funds the build. |
| Revenue share to artist | Proportional to equity after costs | No hidden royalties stacked against the artist's own brand. |
| Minimum guarantees | None either direction | We don't ask the artist for spend commitments; we don't promise revenue we can't underwrite. |
| Phase | Duration |
|---|---|
| Structure + entity + formulation brief | Weeks 1–4 |
| Formulation rounds, packaging, identity | Weeks 5–12 |
| Production, regulatory, channel setup | Weeks 12–20 |
| Launch | ~Day 90 (micro-launch) to Month 6 (full program) |
The artist's entity holds the trademark path and majority board control from day one. Sale, licensing, or wind-down decisions sit with the cap table — which the artist leads. Our published deal teardowns document how Fenty, Rare, SKIMS, and Casamigos handled these same levers; we structure to the same principles at appropriate scale.
This page is a template for discussion, not an offer, a contract, or legal/financial advice. No artist or brand referenced in our research is affiliated with StarPower. Final agreements are negotiated with counsel on both sides.