Hub · Deals
Deals — StarPower Investor Resources
About this hubTen deep-dive analyses of landmark celebrity-brand transactions — Fenty, Casamigos, Rhode, SKIMS, Air Jordan, and more. Each page reconstructs the deal structure, equity stake, and what practitioners learned.
All Deals
- Rihanna's Fenty Beauty Equity Structure — Inside the LVMH Joint Venture
- Rare Beauty's Cap Table — Why Selena Gomez Kept Founder Control
- Casamigos to Diageo — The $1B Celebrity Spirits Exit That Reset the Category
- SKIMS at $4B — How Kim Kardashian's Cap Table Got Built
- Rhode to e.l.f. — How Hailey Bieber Hit a $1B Exit in Three Years
- Michael Jordan's Air Jordan Royalty — The Deal That Made $1.3B and Changed Athlete Equity
- Teremana — Dwayne Johnson's Founder-Controlled Tequila Brand and Its Reported Valuation
- Kylie Cosmetics + Coty — The $600M Deal and Its Aftermath
- Jay-Z and Armand de Brignac — The 50/50 LVMH Champagne Deal
- Ryan Reynolds and Aviation Gin — The $610M Diageo Exit That Wasn't About the Gin