Press & Media

Press Resources

Working on a story about celebrity brand ownership, K-beauty manufacturing, or the equity-versus-endorsement shift? We respond quickly and can provide analysis, data points from our published deal teardowns, and founder commentary.

Boilerplate

StarPower is a celebrity brand-equity platform that builds K-beauty companies end-to-end — formulation, identity, manufacturing, and distribution — for artists who keep majority ownership of the brands they build. Operating at the intersection of Korean manufacturing and Latin American cultural authority, StarPower is a division of Atypical Beauty. Its published research covers the equity structures behind deals such as Fenty Beauty, Rare Beauty, SKIMS, and Casamigos.

Company facts

Founded: 2023 (Atypical group); StarPower launched 2026
Focus: Celebrity-owned K-beauty brand creation — artist retains majority equity
Model: End-to-end: formulation, Korean ODM manufacturing, brand identity, distribution, capital architecture
Markets: Latin America (strategic anchor), North America, Asia
Research library: 55+ published analyses of celebrity brand deals, equity playbooks, and market studies in 6 languages
Founder: Tejune Kang, Founder — Atypical Global

Media contact

[email protected] — please include your outlet and deadline; we prioritize by deadline.

What we can speak to

Equity vs. endorsement economics · how celebrity beauty deals are structured · Korean ODM manufacturing and why it powers premium beauty · the Latin American beauty market · creator-economy brand ownership.

The individuals and deals analyzed in our published research are not affiliated with StarPower and have not endorsed this platform. We do not comment on any artist relationship unless publicly announced by both parties.