Terms & Legal Disclosure
1. About this site
StarPower is a division of Atypical Beauty, operated under Atypical Global. The site at starpower.atypical.beauty describes StarPower's celebrity K-beauty brand-building platform and invites select applications for consideration.
2. Editorial disclosures
Archive, Case Studies, and Blog content. The Archive and Case Studies sections document historical precedents in celebrity brand ownership for educational and reference purposes. All valuations, revenue figures, and exit multiples are estimates sourced from public reporting (SEC filings, press releases, financial trade publications, and major-market reporting). Figures may not reflect current market conditions. Specific sources are cited in the case-studies detail pages where available.
Named individuals in Archive / Case Studies. The celebrities and brand founders named on this site — including Rihanna, Selena Gomez, George Clooney, Michael Jordan, Kylie Jenner, Jessica Alba, Kim Kardashian, Hailey Bieber, Reese Witherspoon, Ryan Reynolds, Dwayne Johnson, Beyoncé, Kevin Hart, 50 Cent, and Dr. Dre — are not affiliated with, endorsing, or partnering with StarPower. Their inclusion is purely editorial and for public-education purposes. No commercial relationship is implied.
Manufacturing partner references. Where the site describes "tier-1 Korean OEM/ODM partnerships" or similar language, it refers to StarPower's active working relationships with manufacturing partners in South Korea. Specific partner names and contract structures are confidential and disclosed only to applicants who pass the initial review stage.
Forward-looking statements. Any statements on this site about market opportunity, valuation trajectories, or future exits are forward-looking and not guarantees. Past performance of celebrity brands does not guarantee future performance of any StarPower-affiliated brand.
3. Use of the site
By using this site you agree to:
- Not misrepresent your identity on the Apply form
- Not submit unlawful, defamatory, or infringing content
- Not attempt to gain unauthorized access to any part of the site infrastructure
- Respect the intellectual property of the site and its third-party sources
4. Intellectual property
All original content on this site — including the StarPower wordmark, the Atypical Beauty parent brand, original photography of the StarPower team, and all site copy — is © 2026 Atypical Beauty Group / StarPower. All rights reserved.
Third-party image attribution. This site uses the following Creative Commons / public-domain / editorial-fair-use imagery:
- Rihanna photograph (Fenty Beauty 2018 campaign) — Wikimedia Commons, CC BY 3.0, credit: SIGMA
- Fenty Beauty lipstick product photograph — Wikimedia Commons, CC BY-SA 4.0, credit: Adam
- Jessica Alba editorial portrait (July 2021) — WWD feature on The Honest Company sustainable-packaging launch, photograph by Maddie Cordoba (editorial use with photographer credit)
- Dwayne Johnson with Teremana Tequila at the Mana Holiday House (Los Angeles, November 2023) — via CNN (editorial fair use)
- Selena Gomez with Rare Beauty Soft Pinch Liquid Contour (2025 launch campaign) — Rare Beauty via Glitter Magazine (editorial use with attribution)
- Reese Witherspoon at the Hello Sunshine Shine Away event — Emma McIntyre/Getty Images for Hello Sunshine (editorial use with photographer credit)
- Kylie Jenner editorial portrait — WWD / Beauty Inc 2025 "10 Years of Kylie Cosmetics" feature, photograph by Greg Swales (editorial use with photographer credit)
- Hailey Bieber for Rhode Summer Lip Treatment campaign (2024) — WWD via Rhode, photograph by Harley Weir (editorial use with photographer credit)
- Kim Kardashian in SKIMS "Skims Labs" Oscars 2024 commercial — WWD via SKIMS (editorial use with attribution)
- George Clooney and Rande Gerber at the Casamigos launch, Andrea's at Encore Las Vegas (January 9, 2013) — Fortune archive (editorial use)
- Ryan Reynolds for Aviation American Gin — Variety article header photograph via Aviation Gin (editorial use with attribution)
- Michael Jordan on-court sneaker evolution featured photograph — WWD / Footwear News 2025 "Michael Jordan's On-Court Sneaker Style" feature (editorial use with attribution)
- Kevin Hart introducing Gran Coramino Reposado Tequila (May 2022) — press photograph distributed via PR Newswire / Gran Coramino press kit (editorial use, from official press release multimedia)
- Pharrell Williams at Louis Vuitton Men's show (Paris, 2024) — editorial photograph via Bustle, for LV Men's Creative Director coverage (editorial use with attribution)
- Dr. Dre portrait (2026) — Riceblades via Wikimedia Commons, CC0 1.0 Public Domain Dedication
- Kendall Jenner for 818 Tequila official brand campaign (at Jalisco distillery with 818 Tequila Blanco bottle on agave piñas) — 818 Tequila campaign photography (editorial use with attribution)
- Jennifer Lopez Delola Holiday Campaign (2023) — House of Delola LLC campaign photograph via The Hollywood Reporter (editorial use with attribution)
- Beyoncé for Cécred campaign (product + founder composite, 2024 launch) — Cécred official campaign photography via WWD (editorial use with attribution)
- Gwyneth Paltrow at the good.clean.goop Target launch event, Manhattan Beach (May 2024) — Joseph Agustin Photography via MRKT (editorial use with photographer credit)
- 50 Cent (Curtis James Jackson III) photograph — Wikimedia Commons, "50 Cent (Cropped).jpg" (cropped version of original concert photograph), used under Creative Commons Attribution-ShareAlike license
5. No financial or legal advice
Nothing on this site constitutes investment advice, legal advice, tax advice, or a solicitation to buy or sell any security. Brand valuations referenced are historical public estimates. Consult your own legal and financial advisors before acting on any information presented here.
6. Warranty disclaimer
The site is provided "as is." We make no warranty about accuracy, completeness, or availability. We are not liable for any damages arising from site use.
7. Governing law
These terms are governed by the laws of the State of New York, United States. Disputes shall be resolved in the state or federal courts located in New York County.
8. Contact
Legal or IP-related inquiries: [email protected], Atypical Beauty Group, New York, NY, USA.